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The video for Prodigy's controversial next single, Baby's Got A Temper, received its TV premiere on June 5th on rock channel MTV2.
The video, which features the band playing live onstage, in front of an audience of cows, has been screened by MTV2 on at 9.00, and then they screened it non-stop from 0.00 to 6.00 am. Based on a dream Liam had about playing live in front of a herd of cattle, the video was filmed in Prague (Chzech Republic) and directed by Traktor.
Speaking to NME.COM, Prodigy’s Liam Howlett explained that the video (for new single 'Baby's Got A Temper') had come to him "in a dream", adding: "We built a funfair in the grounds of this power station (in Prague, where the video was shot) and we had an arena of cows and three guys go to work as the band and play to these cows, who generate milk. No-one’s allowed in this arena with the cows, the cows are milked and the milk’s passed out through a gap to the people."
In exchange, the people in the video hand over money and jewellery. "’Cos the milk is like their fucking buzz, y’know, it’s like a drug reference I guess," said Howlett. "This one will be memorable. This is a good video."
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"Oh my god, the feeling i got when I saw the BGAT video. I loved the track for the first time when i saw it and I couldn't stop laughing it's just awesome. So confrontational and it really is a 'bomb' as Liam promissed it" - robo65uk | |
"The video is wicked we have waited so long as prodigy fans for something and as maxim once said 'good things come to those who wait' " - steady
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"weird thing tho'..
now I have this crazy urge to drink a LOT of milk?" - Spoz
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They are probably best known for their Miller Lite, Diesel jeans, Volvo, Fox Sports, and Nike commercials as well as their Jukka Brothers spots for MTV. Their trophy list is not to be sniffed at either, with several Clios, as well as six Gold Lions in 2000 and the Grand Prix two years running (2000 & 2001) from the Cannes Commercial Festival.
They won 3 awards this year at 11th Annual MVPA Awards (Music Video Production Association):
Electronic Video of the Year
Basement Jaxx - "Where’s Your Head At"
Partizan / Traktor
Illumination Dynamics Award for Directorial Debut
Basement Jaxx - "Where’s Your Head At"
Traktor / Partizan
International Video of the Year
Fatboy Slim - "Ya Mama"
Partizan / Traktor
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